Graficando

Visual Identity Refresh + Interior Design - (Pavia, Italy)

Overview

Graficando is a graphic design studio focused on visual communication and print production. Erosoma was asked to rethink both the studio’s visual identity and its physical workspace, aligning brand and space into a single, cohesive system.

The project explores how a minimal intervention—when guided by structure and intention—can radically improve clarity, usability, and perception.

The Challenge

Graficando’s existing identity was recognizable but visually fragmented. The workspace itself was functional yet lacked hierarchy and coherence, particularly given the constraints of a long, narrow room housing both workstations and production equipment.

The goal was to:

• preserve recognizability while refining the brand language

• create a calm, highly functional studio environment

• integrate production elements without visual clutter

• elevate the space without unnecessary complexity

Our Approach

We treated the project as a single system.

The existing logo was retained, while the color palette was redefined around black and sage green—tones chosen for their balance between precision and softness. This palette informed both graphic applications and interior finishes, allowing the brand to extend naturally into space.

The interior was designed as a linear composition, emphasizing rhythm, proportion, and material continuity.

Visual Identity

• Existing logo preserved

• Refined color system in black and sage green

• Clear, controlled graphic language

• Identity designed to integrate seamlessly with the physical workspace

The update strengthens the brand without disrupting its recognition.

Interior Design

The studio consists of a single, elongated room organized for efficiency and visual calm:

• Two workstations with four screens arranged for collaborative use

• Custom slatted divider concealing plotters and printers

• Minimal material palette coordinated with the brand identity

• Clean lines, controlled lighting, and restrained detailing

Production tools are present but visually absorbed into the architecture, maintaining a calm working environment.

Outcome

The Graficando project demonstrates how visual identity and interior design can operate as one continuous language.

By aligning brand, color, and spatial organization, the studio becomes both a functional workspace and a physical expression of the company’s design values—precise, restrained, and intentional.